Buyer's guide · AI visibility for B2B
Resonate Labs vs alternatives for B2B SaaS marketing teams.
You've got Resonate Labs on a shortlist next to other kinds of AI visibility help. Here are the seven checks that separate them, and where Resonate Labs stands on each.
Judge any AI visibility option on four things: whether the questions come from your buyers, whether it ends in a ranked list of pages, who ships those pages, and what it costs to find out. Resonate Labs measures first, with a $997 Crawl, then can write the pages for you through the Resonate Loop.
Audit or execution is the wrong question.
Measure and fix on the same questions.
The plan should come from the buyer questions you're losing. The pages should be written against those questions. Then the same questions get asked again, so you can see what moved.
The Resonate Loop
- Where you standMeasuredYour 150 questions, four engines, every answer scored.
- We do this partWrittenThree pages a week, against the questions you're losing.
- On your subdomainPublishedTo a Studio under your brand. You approve, they go live.
- Every monthMeasured againSame questions, same engines, so the movement is real.
The checklist
Seven checks that separate a real AI visibility partner from a repackaged one.
Run every option on your list through these. Each check names what to look for, and how Resonate Labs answers it, straight from its pricing and home pages.
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The questions come from your buyers.
A visibility score is only as good as the questions behind it. A generic set describes your category as the web has written about it. Score well on that and you've learned the category is covered, not that you are.
Resonate Labs writes 150 questions from a map of who buys from you, in their language. The full set arrives with your free Foundation, and you can rewrite, cut, or add any of them before the Crawl locks it.
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Every engine your buyers use, every answer scored.
Your buyers don't all use one assistant. An option that tracks one or two engines leaves blind spots on the shortlists that matter. Ask which engines, and whether every answer is scored or only sampled.
Resonate Labs runs all 150 questions across ChatGPT, Claude, Gemini, and Perplexity, and scores every one.
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Who the engines name instead of you.
Knowing you're missing is half the answer. You also need to know who gets named in your place, and what the engines quote when they do. That's what tells you which pages and which outside sources to go after.
Resonate Labs reports your share of voice against named competitors, your head-to-head record when you share an answer, and the pages engines cite, yours and the ones they cite instead.
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A ranked plan, not another dashboard.
A weekly score your team can't act on just costs you money. The output you want is a list: which page to publish next, which question it moves, and what comes after it.
Resonate Labs ends every Crawl with a ranked action plan, critical work first, each item tied to the questions it would move. Off-domain briefs name the third-party sources to go after and what each needs to say.
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Whether AI crawlers can read your site.
A site can rank on page one and still hand AI crawlers an empty page. No amount of new content fixes that. Your partner should check it before you spend anything on pages.
Resonate Labs checks whether the AI crawlers can read your site at all, inside the free Foundation.
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Someone who ships the pages, or a plan your team can run.
Visibility moves when the work ships, not when the plan lands. So the honest question is about your team: do you have writers free, or do you need the pages written for you?
Resonate Labs covers both. With the Resonate Loop, you get three pages a week written against your plan, landing in a Studio on your subdomain for you to approve, and the same 150 questions re-asked every month. It's $6,000 a month on a three-month minimum. Teams that write in-house buy Crawl packs instead. Read how the Resonate Loop runs.
Resonate Labs to confirmDoes the Loop also do off-domain work, such as getting you mentioned on review sites and community threads, or does it deliver the briefs for your team to act on?
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A low price to find out where you stand.
You shouldn't have to sign a monthly retainer and wait a quarter to learn whether you have a problem. Look for a one-time price, a clear delivery date, and no sales call to get started.
Resonate Labs builds your Foundation free, with no card, in about an hour. The AI Visibility Crawl is $997, charged only when the report is delivered, usually within 72 hours. Neither needs a call.
Case study
Insynctive went from 2 of 150 buyer questions to 24 in six weeks.
Insynctive is a mid-market B2B HR tech platform. Resonate Labs measured the same 150 buyer questions across the same four engines, before and after the Loop shipped pages. That's checks 4, 5, and 6 working together: a plan, a readable site, and pages that shipped.
- 38Pages shippedNet-new server-rendered pages in the first four weeks.
- +504%ChatGPT bot trafficGPTBot crawl volume over baseline, once the site became readable.
- 6xAt the four-week re-crawl2 of 150 to 12, halfway through the six weeks.
- 12xMore visible by week six2 of 150 to 24, on the same matched set.
Crawler traffic moves first. Citation visibility follows within the month as the engines index the new content. Read the full Insynctive case study from Resonate Labs.
The scorecard
How Resonate Labs and the other kinds of option compare.
Resonate Labs is strongest when you need a defensible number and a plan, with the option to hand the pages over. Each other kind of option has a case too, and it's worth knowing when.
| What to check | Resonate Labs | AI visibility tracker | Done-for-you GEO retainer | Content agency with GEO added |
|---|---|---|---|---|
| Where the questions come from | 150, written from your buyer map. Yours to edit before the Crawl. | A prompt list you build or pick. Check whose language it's in. | Set by the agency. Ask to see the list. | Often carried over from the keyword plan. |
| Engines covered | Four engines, every answer scored. | Varies by plan. Check which engines. | Varies. Ask which are measured. | Varies. Search often comes first. |
| Who gets named instead of you | Share of voice, head-to-head record, and the pages cited instead. | A core strength: share of voice over time. | Usually reported. Ask how. | Sometimes. Ask how it's measured. |
| What you get to act on | A ranked action plan, critical work first, plus off-domain briefs. | Scores and trends. Deciding what to ship is on you. | The agency decides and does the work. | A content calendar. |
| Crawler readability | Checked in the free Foundation. | Not always in scope. | Ask if it's in scope. | Covered as technical SEO, if at all. |
| Who writes the pages | Your team with Crawl packs, or Resonate Labs with the Loop at three a week. | Your team. | The agency. | The agency, across all channels. |
| How often you see movement | Each Crawl, or monthly in the Loop. | Daily or weekly. Its main strength. | Monthly reporting is common. | Monthly reporting is common. |
| Cost to find out where you stand | $0 Foundation, then a one-time $997 Crawl, charged on delivery. | A monthly subscription. | A monthly retainer, usually after a sales call. | A monthly retainer. |
Sources: Resonate Labs facts from resonatelabs.co/pricing and resonatelabs.co. Other columns describe each kind of option in general, not any one company. Check every vendor's own terms.
Pick a tracker when you want a daily trend line.
If your team already has writers and a plan, and you want alerts when your position moves between checks, a tracker does that well.
Pick a retainer when you want it all off your desk.
If you'd rather never see the method and just want the work done, including outreach to outside sites, a done-for-you retainer fits.
Pick a content agency when AI is one channel of many.
If you need one partner for blog, SEO, and sales content, with AI answers as part of the scope, a content agency covers more ground.
Resonate Labs to confirmBetween monthly re-measurements in the Loop, does Resonate Labs offer any monitoring or alerts when your position moves?
Before you sign
Five questions to ask any AI visibility vendor.
Ask every option on your shortlist these, Resonate Labs included. A vendor that dodges one of them is telling you something.
- "Where did these questions come from, and can I change them?"If the answer is a keyword tool, the score describes your category, not your buyers.
- "Can I see a real deliverable before I pay?"Resonate Labs publishes a sample Visibility Report and sample Foundation, filled in for an invented company.
- "What will my team ship this month because of your report?"If the answer is "look at the dashboard," you're buying a number with no plan attached.
- "Will you re-ask the same questions after the work ships?"A different question set each time makes any change impossible to trust. You want the same questions, the same engines, the same baseline.
- "What do we keep if we stop?"With Resonate Labs, the Foundation and its questions are yours to keep, even if you never order a Crawl.
Resonate Labs to confirmIf a team stops the Loop after the minimum, do the pages already published to its Studio stay live on its subdomain?
FAQ
Frequently asked questions
Short answers to what marketing leaders ask when Resonate Labs is on the shortlist.
Is Resonate Labs only an audit?
No. The Crawl is the measurement and the plan. If you hand the plan over, the Resonate Loop writes three pages a week against it, publishes them to a Studio on your subdomain after you approve them, and re-asks your questions every month for $6,000 a month on a three-month minimum.
We already pay for an AI visibility tracker. Why would we buy a Crawl?
Keep the tracker if your team likes a daily trend line. Buy a Crawl when the number has sat still for months and nobody knows which page to write next, because the Crawl ends in a ranked list of pages, each tied to the buyer questions it should move.
Can our own team do the work instead?
Yes. Crawl packs are built for teams with their own writers: three Crawls for $2,691 or six for $4,782, and the credits never expire. You run the plan in-house and re-measure when you're ready.
Do I have to get on a sales call?
Not for the Foundation or a Crawl. Both are self-serve from start to delivery, and the Foundation needs only your URL. Only the Loop starts with a short call, to set your domain, brand kit, and first week of pages.
If we start with a Crawl and then want the Loop, do we pay twice?
No. Whatever you paid for the Crawl, $997 or $2,497, comes off your first Loop invoice if you start within 60 days of the report landing.
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